Minimum qualifications:

• 6+ years in consumer media, news, or B2C product marketing/growth with ownership of acquisition and retention goals.
• Proven track record running integrated campaigns end-to-end (strategy → creative → execution → measurement).
• Fluency with marketing analytics and experimentation (GA4/Amplitude/Mixpanel, Looker/BI, A/B testing); comfort with funnels and attribution.
• Strong storytelling and copywriting that translates complex topics into simple, trustworthy narratives.
• Cross-functional leadership with Product, Design, Editorial, and Partnerships.

Preferred qualifications:

• Experience in news/media growth, newsletters, and social distribution; familiarity with SEO for news and topical authority.
• Lifecycle/CRM expertise (Braze, Customer.io, HubSpot/Marketo) including segmentation and multivariate testing.
• Creator/influencer programs and media partnerships; event and webinar strategy.
• Comfort working with AI-assisted content workflows, safety/quality guidelines, and transparency best practices.
• Basic SQL or spreadsheet modeling for cohorts, retention, and LTV/CAC analysis.

About Held Accountable

Held Accountable is an AI-powered, news-first platform that makes getting trustworthy information effortless—no noise, no spin. We use AI to generate concise news briefs, power real-time polls, and surface actionable insights so audiences can understand what matters fast. Our ambition is bold: build a product experience so clear and useful that legacy feeds feel obsolete.

About the role

We’re hiring a Marketing Lead to define our narrative, accelerate growth, and turn our AI features (news postings, polls, insights) into habit-forming experiences. You’ll own brand, product marketing, lifecycle, and growth across owned, earned, and paid channels—partnering tightly with Product, Editorial, and Partnerships.

How we work

We move quickly, test rigorously, and let user insight + data guide decisions. You’ll mentor a small, high-impact team while rolling up your sleeves on launches, campaigns, and analytics—always with an emphasis on accuracy, transparency, and trust.

What success looks like (first 90 days)

• Publish a crisp positioning/messaging framework and brand voice adopted across product, editorial, and social.
• Launch an integrated campaign highlighting AI news briefs + polls, driving X new sign-ups and Y% increase in DAU/retention.
• Stand up a measurement stack and weekly dashboards for DAU, D1/D7 retention, poll participation rate, CPA/CAC, share ratio, and newsletter open/CTR.

How to apply

Send your resume/portfolio to contact@held-accountable.com with subject Marketing Lead – [Your Name].

Responsibilities

• Own GTM strategy and calendar for feature launches (AI news briefs, polls, insights, notifications, newsletters).
• Define ICPs/segments and craft positioning, messaging, and narrative that differentiates Held Accountable.
• Build predictable growth via SEO/news SEO, social/editorial, newsletters, partnerships, and creator/influencer programs.
• Partner with PM/Design to translate requirements into LLM specs: context windows, grounding data, fallbacks, and guardrails.
• Lead product marketing: packaging, pricing, competitive analysis, sales/partner enablement (decks, one-pagers, case studies).
• Design lifecycle programs (email, push, in-app) that improve activation, retention, and referral; run continuous A/B tests.
• Implement analytics and attribution (GA4/Amplitude/Mixpanel + Looker/BI); set north-star and channel KPIs; report insights to execs.
• Partner with Editorial on content calendars and breaking-news playbooks; align campaigns to major news moments.
• Own PR/communications and social presence; manage reputation and crisis comms during fast-moving news cycles.
• Recruit and coach a small team; manage agencies/vendors; own budget, forecasting, and ROI on spend.